![]() ![]() Taylor Swift is one artist who is intent on keeping her work. With its 83 million subscribers - and nearly 100 million more who listen free - the service can offer significant exposure to artists without asking them to give up something that traditional record companies demand as part of any deal: ownership of their recordings. Ek cited in arguing that Spotify is not becoming a label. ![]() The next Ed Sheeran or Ariana Grande may be attracted by the very thing Mr. “We don’t own any rights to any music, and we’re not acting like a record label.” “Licensing content does not make us a label, nor do we have any interest in becoming a label,” Mr. He was careful to add that such deals did not mean Spotify was turning into a record company - something that Spotify’s contracts with the big labels forbid, according to people briefed on the terms of those contracts. The deals give those artists a way onto the streaming platform and a closer relationship to the company - an advantage when pitching music for its influential playlists - while bypassing the major labels altogether.Īlthough the deals are modest - with advance payments of tens or hundreds of thousands of dollars, according to several people involved - the big record companies see the Spotify initiative as a potential threat: a small step that, down the line, could reshape the music business as it has existed since the days of the Victrola. Over the last year, the 12-year-old company has quietly struck direct licensing deals with a small number of independent artists. ![]() Now Spotify is experimenting with another approach, one that is making those labels nervous. For decades, the path to stardom in the music industry has usually gone through a major record company.Īlmost every artist today who reaches the top of the charts - whether Kanye or Adele, Beyoncé or Drake - has gotten there with help from one of the three conglomerates that control around 80 percent of the business: Universal, Sony and Warner. ![]()
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